Communications Associate
PSI Lesotho/CDC TARGET and USAID Letlama Projects
3-4 Months
Who we are
We're Population Services International (PSI), the world's leading non-profit social marketing organization. We work to make it easier for people in the developing world to be healthy by providing access to products and services that range from mosquito nets to HIV testing.
There are over 9,000 “PSI'ers” around the world. It's a motley group of entrepreneurs and professionals with a diverse range of backgrounds all the way from the medical industry to the music business, all with unique skills we bring to the job.
Partner with us!
In October 2011, with funding from the US Agency for International Development (USAID), a partnership of local and international NGOs, led by PSI Lesotho, launched the LETLAMA project. LETLAMA was designed to engage multiple organizations to implement high-quality, locally-produced social and behavior change communication interventions that motivate individuals and create supportive communities for the adoption and sustained use of HIV prevention products and services.
A single evidence-based, theory-informed strategy guides the design and implementation of all communication activities implemented by LETLAMA. Tied together under a single brand, Pusha Love, these activities work at several levels of the socio-ecological framework to create a “surround sound “effect for primary audiences. This effect ensures that audiences are continuously exposed to program messages from several different sources and is complemented by active linkages to HIV prevention products and services.
Objectives and Target Audience
The Pusha Love program focuses on supporting Basotho youth and adults to:
• Increase correct and consistent condom use;
• Increase knowledge of one's own HIV status and one's partner's status;
• Increase use of HIV prevention services, such as PMTCT and VMMC; and,
• Increase adoption of safer sexual behaviours, such as partner reduction.
The communication associates will work with marketing and IPC to provide technical assistance on communication skills, message development, field support and supervision, management, assessment, monitoring, and evaluation.
Sound like you? Read on.
Your contribution
The work to be completed under this consultancy is:
• Review PSI/Lesotho's current messaging and the tools/job aids used to deliver the messages
• Review, improve or develop 'ideal' vehicles for message delivery, mostly but not limited to counselling and IPC
• order to identify areas for improvement
• Finalise outstanding job aides/tool kits
• Clearly identify target audiences and their influencers and develop archetypes
• Review best practise in messaging among target populations identified, including analysis of literature review to be provided by DC
• Develop or improve messages and tools/job aids, and make changes depending on pre-test results
• Work with IPC TA to improve or adapt delivery models and IPC/peer-to-peer curriculums
• Facilitate a workshop with program staff and partners to review messages, target audience archetype development and get consensus
• Make changes to messaging, materials and delivery methods
• Ensure adherence to PSI's global standards and procedures
• Liaise with key stakeholders involved in the project at all levels to inform them of progress as required.
What are we looking for?
• Creativity and entrepreneurial outlook.
• Excellent oral and written communication skills, as well as interpersonal and cross–cultural skills
• Be a team player
• Be able to motivate people without direct authority
• Be able to work in to deadlines
• Be a results driven implementer
Timeline:
Work is expected to start in early April 2016, with an expected completion date by end June 2016.
Expected Output:
• New or improved messages for each target audience to drive test and treat objectives
• New or improved tools and job aids for message delivery
• Identification of most appropriate vehicles for message delivery per target audience
• M+E evaluation strategy
• A cohesive communications plan that is supported by IPC activities (or whatever deliver methods are deemed most appropriate
• Clear understanding of target audiences and their needs
PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of actual or perceived race, religion, color, sex, age, national origin, disability, sexual orientation, marital status, personal appearance, matriculation, political affiliation, family status or responsibilities, gender identity or expression, pregnancy, childbirth, related medical conditions or breastfeeding, genetic information, amnesty, veteran, special disabled veteran or uniform service member status or employment status.
Job Requirements
What are we looking for?
• Creativity and entrepreneurial outlook.
• Excellent oral and written communication skills, as well as interpersonal and cross–cultural skills
• Be a team player
• Be able to motivate people without direct authority
• Be able to work in to deadlines
• Be a results driven implementer
Timeline:
Work is expected to start in early April 2016, with an expected completion date by end June 2016.
Expected Output:
• New or improved messages for each target audience to drive test and treat objectives
• New or improved tools and job aids for message delivery
• Identification of most appropriate vehicles for message delivery per target audience
• M+E evaluation strategy
• A cohesive communications plan that is supported by IPC activities (or whatever deliver methods are deemed most appropriate
• Clear understanding of target audiences and their needs
PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of actual or perceived race, religion, color, sex, age, national origin, disability, sexual orientation, marital status, personal appearance, matriculation, political affiliation, family status or responsibilities, gender identity or expression, pregnancy, childbirth, related medical conditions or breastfeeding, genetic information, amnesty, veteran, special disabled veteran or uniform service member status or employment status.
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