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Brand Manager

EXTERNAL ADVERTISEMENT
The Lesotho National Development
Corporation (LNDC), is the main parastatal
of the Government of Lesotho assigned to
initiate, promote and facilitate industrial
development to ensure economic growth and
job creation. The Corporation seeks to recruit
seasoned, high-performing professionals to
help us achieve this mandate.
LNDC seeks an experienced individual in
brand management to join its vibrant Public
Relations TEAM, as Brand Management and
Communications Officer. The successful
candidate will report to the Public Relations
Manager.
PURPOSE OF THE JOB
The successful candidate will drive the
branding strategy and conduct branding
and communications programs designed
to project the LNDC brand and to promote
Lesotho as an investment destination of
choice.
KEY RESPONSIBILITIES
• Manage and sustain the image and brand
of the Corporation
• Produce promotional material for the LNDC
and Co-ordinate subscriptions to all predetermined
publications
• Responsible for website management
• Develop investment promotion tools and
assist in the organization of investment
promotion seminars working in close
collaboration with Foreign & Domestic
Investment Division.
• Implement the Stakeholder Engagement
Strategy
• Events Management
• Assist in the implementation of LNDC Social
Responsibility programs
• Responsible for Media Strategy and
Execution : Electronic, Print and Social
Media
• Lead the development and implementation
of the Corporation’s Brand Management
Strategy
QUALIFICATIONS AND EXPERIENCE
• Minimum of a Bachelor’s Degree
in Marketing or Business with a
Communication and Marketing major
• At least 3 years relevant experience in
Marketing and, or Brand Management.
• Solid appreciation of the LNDC Mandate
• Comfort with CRM software will be an
added advantage
COMPETENCIES
• Excellent Interpersonal and communication
skills
• Presentation and public-speaking skills
• Ability to think creatively and innovatively
• Strong Research and Analytical skills
• Familiarity with the latest trends,
technologies in graphic designs and web
design
• Computer literacy including desk-top
publishing
REMUNERATION
The LNDC offers a competitive market related
salary and benefits.
SUBMISSION OF APPLICATIONS
Applications accompanied by detailed
Curriculum Vitae, certified copies of
educational certificates, transcripts, three
names of referees and their contact details
should be sent to:
The Chief Executive Officer
Lesotho National Development Corporation
Private Bag A96
Maseru 100
Closing date for submission of applications
is 12th June, 2015.

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