ABM JWRL and Bushmills

Purpose of Role To assist the Brand Managers and Marketing Manager in building strong profitable brands which consumers adore and our customer’s champion. This role will be accountable for delivering key projects which contribute to the overall performance of the brands.

Top Accountabilities
Assist in the development of the brand strategy in alignment with the role of the brand in the spirits portfolio. This includes working on the annual GAME Plan as well as the annual Pricing Strategy plan.
Assist in the development and implementation of insight based activity to achieve long-term sustained growth. This incorporates the use of global campaigns and platforms and local adaptations when needed and the evaluation of campaigns and communication channel strategies for the brand ensuring optimal investment of A&P resources to deliver business results for the brand
Assist in translating brand strategy into 6 Quarter activity planning (18 month planning) outlining activity by channel.
Driving the highest standards of execution for the brand. Ensuring excellence in the development and execution of assigned projects.
Assist in monitoring of holistic brand performance, initiating interventions where necessary. This will require the tracking of consumer and commercial business performance on a regular basis including P&L management, A&P control, consumer tracking and share tracking. Ensure M&E is a core component of the brand strategy and plan.
Building strong relationships with external partners and stakeholders specifically brand owners, media, advertising, RM/ digital, PR, promoter and specialist agencies.
Building strong internal cross functional relationships with Commercial, Supply Chain and Business Support.
Representation of the brand internally building passion, belief and pride.
Assisting and supporting the Marketing Manager and Brand Managers on key projects as required. This will include a broad spectrum of projects to ensure optimal development opportunities.
Qualifications and Experience Required Qualifications:
Appropriate tertiary marketing qualification – degree / diploma.
Post graduate degree an advantage.
Computer literacy: Word, Excel, Power-point, MS Project
High cognitive ability.

Experience
Minimum of 1-2 years commercial working experience with previously demonstrated success within this environment.
Demonstrated success in a demanding, complex business environment

Key Skills:
Strategic penetration: minimum requirement is baseline
Consumer insight: minimum requirement is baseline
Motivating and inspiring agencies and cross-functional teams: baseline
Marketing judgement: minimum requirement is baseline
Commerciality: minimum requirement is baseline
Excellence in execution: minimum requirement is baseline
Portfolio profitability: minimum requirement is  baseline
Innovation: minimum requirement is baseline

ABM JWRL and Bushmills