Purpose of Role
The purpose of this role is to lead the commercial plan and all senior commercial alignments required for a successful launch proposal
To propose a commercial plan which takes into account each projects role in the category strategy, resulting channel strategy and shopper touchpoints
To ensure full alignment of proposed plan with category development and channel leads, prior to CLT alignment
To ensure commercial plan is in line with approved JUBP plan
Ensure profitable and sustainable market share growth in both volume and value across our new innovation launches - as per our Gate 5 Commercial Strategy
To equip the Commercial organization with sufficient support to launch new brands successfully in market
Develop people capability within the Commercial Innovation team
Develop the overall capability of Commercial Innovation function
Leadership Standards
Top 4 leadership capabilities for this role:
Creates the conditions for people to succeed
Builds excellent alignment throughout the commercial organisation from category development, through to key accounts and CLT.
Commits to outstanding teamwork in both the project team but also within the greater commercial organsation
Create possibilities
Stand in the future: be active in shaping the destiny of brandhouse
Take the lead, and full ownership of the commercial plan
Be authentic
Builds and sustains trust with others through real relationships cross functionally supported by strong proven commercial success.
Consistently deliver great business performance
Acts like an owner.
Challenges and proactively finds solutions
Demonstrates deep personal accountability for great performance.
Make a difference; judges where and when to intervene.
Stays focused on priorities – demonstrates rigour and brilliant and bold execution.
Qualifications and Experience Required Qualifications
Commercial Graduate Qualification – Business Related
High cognitive ability
Experience
Strong consumer and customer marketing / sales capabilities (> 5 years)
Multifunctional commercial experience: customer marketing, category management, market research, field sales, key accounts and data analysis experience
Great performance track record and strong customer relationships
High level of understanding and experience of customer engagement and project management
Key Skills
Needs to lead and bring commercial expertise into the innovation team. Using strong past experience in the industry, plus strong customer insight, challenge and build new ways of working to drive excellent results and bold execution
Knows how to get things done in customers: has an in depth understanding of strategic customers - their business strategies, structures, operating practices & culture as well as their shoppers/drinkers
Sufficient gravitas to present to and influence Key Stakeholder at senior levels
Highly skilled in fostering commitment and creating alignment across consumer and customer agenda
Innovation Commercialisation Specialist
The purpose of this role is to lead the commercial plan and all senior commercial alignments required for a successful launch proposal
To propose a commercial plan which takes into account each projects role in the category strategy, resulting channel strategy and shopper touchpoints
To ensure full alignment of proposed plan with category development and channel leads, prior to CLT alignment
To ensure commercial plan is in line with approved JUBP plan
Ensure profitable and sustainable market share growth in both volume and value across our new innovation launches - as per our Gate 5 Commercial Strategy
To equip the Commercial organization with sufficient support to launch new brands successfully in market
Develop people capability within the Commercial Innovation team
Develop the overall capability of Commercial Innovation function
Leadership Standards
Top 4 leadership capabilities for this role:
Creates the conditions for people to succeed
Builds excellent alignment throughout the commercial organisation from category development, through to key accounts and CLT.
Commits to outstanding teamwork in both the project team but also within the greater commercial organsation
Create possibilities
Stand in the future: be active in shaping the destiny of brandhouse
Take the lead, and full ownership of the commercial plan
Be authentic
Builds and sustains trust with others through real relationships cross functionally supported by strong proven commercial success.
Consistently deliver great business performance
Acts like an owner.
Challenges and proactively finds solutions
Demonstrates deep personal accountability for great performance.
Make a difference; judges where and when to intervene.
Stays focused on priorities – demonstrates rigour and brilliant and bold execution.
Qualifications and Experience Required Qualifications
Commercial Graduate Qualification – Business Related
High cognitive ability
Experience
Strong consumer and customer marketing / sales capabilities (> 5 years)
Multifunctional commercial experience: customer marketing, category management, market research, field sales, key accounts and data analysis experience
Great performance track record and strong customer relationships
High level of understanding and experience of customer engagement and project management
Key Skills
Needs to lead and bring commercial expertise into the innovation team. Using strong past experience in the industry, plus strong customer insight, challenge and build new ways of working to drive excellent results and bold execution
Knows how to get things done in customers: has an in depth understanding of strategic customers - their business strategies, structures, operating practices & culture as well as their shoppers/drinkers
Sufficient gravitas to present to and influence Key Stakeholder at senior levels
Highly skilled in fostering commitment and creating alignment across consumer and customer agenda
Innovation Commercialisation Specialist
