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Specialised Sales Representative

Purpose of Role
  • Build unrivalled customer partnerships by being customer centric.  Move brandhouse closer to our customers through regular communication
  • Effectively manage and develop high end designated outlets in order to deliver the volume and full service package as outlined in the Commercial Plan
  • Support the delivery of sales volume through identifying and selling in on incremental sales opportunities
  • Placement of orders ex production and Hub
Dimensions:
Average call frequency:
  • Minimum  300  calls handled per week
  • Minimum  60% conversion rate
Top Accountabilities
Commercial success:
  • Maintain and develop business with existing Key Account and Rig ordering customers
  • Rated as #1 supplier by our customers
  • Realize business performance objectives
Key Performance Indicators:
  • Ensure that service standards are met in terms quality assurance, adherence to business processes and attainment of productivity targets.
  • Meet KPI qualifiers and standards
  • Ensure 100% database accuracy
  • 80% of execution is against 100% of documented SOP
  • Deliver NSV and volume target (LE) against Rig customer base
  • Deliver against gifting volume expectations
  • Rigs, JABS and Gifting deliverables met
Customer service:
  • Customers serviced per daily call schedules.  Order ratio achieved and maintained
  • Offer Total Service Package (TSP), on time, in full with no errors (ONIFNE)
  • Telephone Service Levels maintained at 90%+.
  • Log and resolve all queries through the appropriate channels within specified SLA’s
Qualifications, Experience, Attributes and Knowledge Required
QUALIFICATIONS
  • Two year National Higher Diploma
EXPERIENCE
  • 2 - 3 years sales and trade experience within the Liquor or similar Industry
ATTRIBUTES
  • Candidate MUST display high levels of energy, confidence and zeal
  • Actively looks to improve business and business performance
  • Constantly seeks to push boundaries, exploring both conventional and unconventional ways of working
  • Logical thinker, detail oriented, with the ability to develop and introduce new and/or enhanced concepts and designs.
  • Must demonstrate self-leadership capabilities. Must possess strong interpersonal skills, be comfortable presenting, a strong team player & capable of leading a peer team.
  • Experienced/Mastery of PC skills in MS Office (spreadsheet, database management) and experienced level of use of general system software.   SAP experience is preferred.
  • High cognitive function, with strong business acumen and a willingness to challenge conventional structures and processes
  • Dynamic, enthusiastic approach to business and business life
KNOWLEDGE
  • Strong knowledge of both internal and external influences within the liquor industry
  • Firm understanding of retail trade dynamics
  • Business processes, concept development, implementation and evaluation.
  • Strong customer orientation, market research literacy.
Barriers to Success in Role
  • Lack of Cultural awareness / sensibility
  • Inability to grasp complexity of market (multiple channels, languages, cultural differences, norms and practices)
  • Lack of personal drive and commitment
  • Inability to influence people across all the levels in the organization
  • Inability to juggle multiple priorities and work to a series of tight deadlines
  • Lack of technology literacy and interest
  • Lack of analytical and problem solving ability
  • Inability to work and succeed under pressure
  • Inability to demonstrate living the brandhouse values

Specialised Sales Representative

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