As a Marketing manager, you are a fully dedicated business leader, shaping the future of one of our many Google products. Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. The role enables you to shape the product development process, organize product launches from beginning to end and form future marketing strategy.
You are a flexible, hardworking marketeer who will be in charge of positioning, packaging, and promoting Google's B2B products and services, and achieving measurable objectives. You will be responsible for the planning and execution for all Google’s marketing activities targeting agencies and advertisers, ranging from small entrepreneurial businesses to the largest advertisers in the country. You will be responsible for the increased adoption of Google Adwords, YouTube and Display, Mobile and much more. This role is a cross-functional and international role where you will be working closely with our SEMEA and Global Marketing team as well as our country Sales teams, the Product, YouTube and PR teams.
Responsibilities
- Help set the direct marketing strategy for our B2B marketing initiatives in South Africa. Work closely with the regional team and the central B2B teams.
- Manage the relationship with our external telesales and support operations vendor to support Small Business Marketing.
- Innovate and develop best practices for B2B advertiser acquisition at Google.
- Determine and manage marketing budgets, appoint and manage Creative, Media and Event agencies. Plan, implement and track acquisition/retention/win-back marketing campaigns.
- Conduct and maintain required analysis and regular reporting for campaigns and product performance.
